Networking efectivo

Hace unas semanas asistimos a un Coffee Break en el Vivero Empresarial de Villaverde en Madrid. Nos resultó interesante en primer lugar por la ponencia de Samuel Benzadon de Negocios y Networking y en segundo lugar por el tiempo en el que pudimos hablar con distintos/as empresarios/as.

Samuel Benzadon -Negocios y Networking

¿Qué es Networking?

Es una estrategia que sirve para aumentar la red de contactos profesionales y detectar clientes potenciales, para posteriormente crear un plan estratégico de sinergias comunes dónde todos nos beneficiemos. Esta estrategia es muy utilizada por empresas y emprendedores.

Ahora vamos a plasmar las palabras de Samuel Benzadon sobre este tema:

¿Cuáles son las ventajas de hacer Networking?

  • Trabajar la red de contactos.
  • Ser proactivos y acudir a actividades, eventos, etc.
  • Construir relaciones.
  • Recomendar contactos potenciales a otros miembros de tu red de contactos.

¿Para qué sirve?

  • Genera nuevos negocios y potenciales colaboraciones.
  • Vas a dar a conocer tu negocio.
  • Podrás retomar contactos de hace algún tiempo si coincides con gente que habías perdido su pista.
  • Llegarás a las personas que realmente tienen poder de decisión en las empresas.
  • Además tendrás menos gastos.

¿Dónde puedes hacer Networking?

  • En viveros empresariales, clubs empresariales, ferias de tu sector…

¿Cómo hacer Networking?

Antes del evento:

  • Entérate de quién va.
  • Revisa su perfil en redes sociales.
  • Cuida tu vestuario.
  • Lleva tarjetas de presentación suficientes, más vale que sobren que no que falten.
    • Tienen que estar en buen estado.
    • Cuida la calidad, el diseño y la claridad.
    • Utiliza tarjetero o un bolsillo para depositar las tarjetas que vas a entregar y otro para las que vas a recibir.
  • Pregúntate, ¿qué objetivo quiero conseguir en este evento?
  • Lleva información comercial de tu empresa que sea fácil de transportar por las otras personas.

Para el momento del evento:

  • Prepara un mensaje de presentación breve, aunque potente.
  • El saludo es fundamental y la manera de dar la mano. Un apretón de manos debe ser corto, firme y decidido.
  • Recuerda el nombre de las personas con las que hables.
  • Siempre mira a los ojos.
  • Deja hablar a la otra persona, no le interrumpas. Pregúntale.
  • Preséntate a personas que estén solas o a grupos de tres o más personas.

¿Qué no hacer?

  • Intentar hacer un trato ya.
  • Hablar de política, religión o fútbol, nada recomendable.
  • Recoger siempre y no dar nada a los demás.
  • Intentar ser siempre el centro de atención.
  • No escuchar.

Recuerda:

  • Tener una agenda bien estructurada para ser un/a buen/a networker.
  • Necesitarás referidos para el desarrollo de tu negocio.
  • Hay veces que tenemos gente alrededor bien intencionada, sin embargo nos dan malos referidos. Es bueno indicarles el error cometido y revisa tu discurso por si tienes que corregirlo.

¿Qué más añadirías para hacer Networking efectivo?

133 thoughts on “Networking efectivo”

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    1. Hola María Elena, muchas gracias por poner unas líneas en el blog y dar de primera mano tu visión del evento. A nosotros nos gustó, nos pareció útil y pudimos hablar con distintas personas muy interesantes, además Samuel lo expresó todo fenomenal.

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