Networking efectivo

Hace unas semanas asistimos a un Coffee Break en el Vivero Empresarial de Villaverde en Madrid. Nos resultó interesante en primer lugar por la ponencia de Samuel Benzadon de Negocios y Networking y en segundo lugar por el tiempo en el que pudimos hablar con distintos/as empresarios/as.

Samuel Benzadon -Negocios y Networking

¿Qué es Networking?

Es una estrategia que sirve para aumentar la red de contactos profesionales y detectar clientes potenciales, para posteriormente crear un plan estratégico de sinergias comunes dónde todos nos beneficiemos. Esta estrategia es muy utilizada por empresas y emprendedores.

Ahora vamos a plasmar las palabras de Samuel Benzadon sobre este tema:

¿Cuáles son las ventajas de hacer Networking?

  • Trabajar la red de contactos.
  • Ser proactivos y acudir a actividades, eventos, etc.
  • Construir relaciones.
  • Recomendar contactos potenciales a otros miembros de tu red de contactos.

¿Para qué sirve?

  • Genera nuevos negocios y potenciales colaboraciones.
  • Vas a dar a conocer tu negocio.
  • Podrás retomar contactos de hace algún tiempo si coincides con gente que habías perdido su pista.
  • Llegarás a las personas que realmente tienen poder de decisión en las empresas.
  • Además tendrás menos gastos.

¿Dónde puedes hacer Networking?

  • En viveros empresariales, clubs empresariales, ferias de tu sector…

¿Cómo hacer Networking?

Antes del evento:

  • Entérate de quién va.
  • Revisa su perfil en redes sociales.
  • Cuida tu vestuario.
  • Lleva tarjetas de presentación suficientes, más vale que sobren que no que falten.
    • Tienen que estar en buen estado.
    • Cuida la calidad, el diseño y la claridad.
    • Utiliza tarjetero o un bolsillo para depositar las tarjetas que vas a entregar y otro para las que vas a recibir.
  • Pregúntate, ¿qué objetivo quiero conseguir en este evento?
  • Lleva información comercial de tu empresa que sea fácil de transportar por las otras personas.

Para el momento del evento:

  • Prepara un mensaje de presentación breve, aunque potente.
  • El saludo es fundamental y la manera de dar la mano. Un apretón de manos debe ser corto, firme y decidido.
  • Recuerda el nombre de las personas con las que hables.
  • Siempre mira a los ojos.
  • Deja hablar a la otra persona, no le interrumpas. Pregúntale.
  • Preséntate a personas que estén solas o a grupos de tres o más personas.

¿Qué no hacer?

  • Intentar hacer un trato ya.
  • Hablar de política, religión o fútbol, nada recomendable.
  • Recoger siempre y no dar nada a los demás.
  • Intentar ser siempre el centro de atención.
  • No escuchar.


  • Tener una agenda bien estructurada para ser un/a buen/a networker.
  • Necesitarás referidos para el desarrollo de tu negocio.
  • Hay veces que tenemos gente alrededor bien intencionada, sin embargo nos dan malos referidos. Es bueno indicarles el error cometido y revisa tu discurso por si tienes que corregirlo.

¿Qué más añadirías para hacer Networking efectivo?

103 comentarios en “Networking efectivo”

  1. Entre los asistentes al Coffee Break con Samuel Benzadon se generaron varias líneas de colaboración, abriendo nuevas expectativas inexploradas hasta ese momento. Fue una gran satisfacción poder contribuir a la organización de este interesante evento.

    1. Hola María Elena, muchas gracias por poner unas líneas en el blog y dar de primera mano tu visión del evento. A nosotros nos gustó, nos pareció útil y pudimos hablar con distintas personas muy interesantes, además Samuel lo expresó todo fenomenal.

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